The Project
Create a series of infographics and illustrations for the upcoming Lowes quarterly safety campaign. I was given a directive to be as creative as possible with the design of safety materials to increase employee engagement with Safety Campaign materials and events.
Safety Campaign Flyer
For the Quarterly Safety Campaign flyer design, I studied examples of infographics that were creative in their layout design and use of space and text placement.
For the example I created a design that made use of non-traditional shapes and used those to bring attention to the month of each safety concentration while also keeping with brand colors to create familiarity.
For the example I created a design that made use of non-traditional shapes and used those to bring attention to the month of each safety concentration while also keeping with brand colors to create familiarity.
Campaign Logos and Illustrations
Also as part of the Safety Campaign deliverables, I was tasked with creating illustrations for Lowe's "Find It. Fix It." campaign which aimed to identify tools of equipment in need to service to create safer working conditions for Lowes employees. In addition, I created a special Lowes alternate logo for internal documents centered around monthly initiatives
As part of my research, I studied character designs from various different organizations within the same industrial space as Lowes.
Also as part of the Safety Campaign deliverables, I was tasked with creating illustrations for Lowe's "Find It. Fix It." campaign which aimed to identify tools of equipment in need to service to create safer working conditions for Lowes employees. In addition, I created a special Lowes alternate logo for internal documents centered around monthly initiatives
As part of my research, I studied character designs from various different organizations within the same industrial space as Lowes.
